One of the regular writers who posts at Lincoln Square is a political science professor named Kristoffer Ealy. I’ve cited him before, because I have found his posts particularly perceptive, and a recent one especially so.
The post is lengthy, and primarily focuses on the issue of celebrity endorsements–when they help and when they don’t. (As Ealy says, he’s done his research–not “research” like the MAGA vaccine “experts” “who’ve watched three YouTube videos, misread a Facebook meme, and now think they’re qualified to run the FDA.”) If that is a subject that interests you, his observations are well worth clicking through and reading.
But along with the discourse on proper deployment of celebrities and their endorsements, one observation really caught my attention and made me feel much better about this daily blog, which–as I have long understood–is an exercise in “preaching to the choir.” (Aside from a couple of intermittent trolls, virtually everyone who visits here is anti-MAGA and horrified by Trump. I haven’t changed anyone’s mind; I may at best have amplified the reasons for our common angst and anger.)
Ely writes:
My friend Reecie Colbert’s line belongs in marble: don’t underestimate preaching to the choir, because the choir sings.
People throw around “preaching to the choir” like it’s meaningless, like the only thing that matters is converting some mythical swing voter who spends weekends reading white papers and sipping tea. That is not how elections are won. Elections are won by the people who already agree with you actually showing up. The choir is not dead weight. The choir is infrastructure. The choir is the group chat that becomes a phone bank. The choir is the “did you vote yet?” text at 7:12 p.m. The choir is the auntie who makes sure everyone in the family is registered. The choir is the volunteer who knocks doors even when it’s hot and everybody’s mad and the vibes are rancid. The choir is the person who drives someone to the polls. The choir is the person curing ballots and checking signatures and doing the unglamorous democracy maintenance that never trends. (Emphasis mine…for obvious reasons.)
Ealy is absolutely correct to say that the most important job of a campaign is to energize the choir and increase its volume–to turn passive agreement into action. And as he points out, the real problem in politics is not persuasion, but behavioral follow-through.
People say they support you and then they don’t vote. They say they care and then they don’t register. They say they’re outraged and then they don’t show up because it’s raining. The gap between attitude and behavior is where elections go to die.
This blog speaks to commenters –and the “lurkers” I frequently encounter– about matters upon which we largely agree.
I have assumed that my writing and posting here is an extension of my twenty-one years in a university classroom: to explain, to interpret, to share information that many readers are unlikely to have encountered. Ealy disagrees. He says the purpose of preaching to the choir is to motivate concrete behavior.
Just as pastors and rabbis and Imams exhort their “audiences”/parishioners to act in conformity to their religious tenets, the job of those of us who “preach” politically is to turn opinion into action.
I pondered that insight.
There is research suggesting that people who make a public vow to take a specified action are more likely to follow through. Accordingly, I would be very appreciative if those of you who read these daily rants and agree with the need to reclaim the America we thought we inhabited would make some sort of public commitment–in a comment here, or on Facebook or Bluesky, Threads, or some other place or platform. Confirm your intent to vote, to attend protests, to register or transport voters, send postcards, volunteer for a campaign…whatever it is that you are prepared to do.
A flood of such public promises to turn opinion into action and increase the choir’s singing volume– would both confirm Ealy’s observations and make me feel much less useless….
Comments