Why is it that so-called “fringe groups” are able to drive political discourse and elect people who are clearly non-representative? What accounts for the successes of MAGA, for example, when all credible research confirms that the movement represents a minority of Americans? (Granted, it’s a depressingly larger percentage than I would have guessed, but still a minority.)
It’s a phenomenon I’ve encountered in other situations.
Back in 2007, a bipartisan group of Indiana leaders–the Kernan-Shepard Commission–was formed to study the structure of Indiana government. Among the recommendations issued by the Commission, led by former Governor Joe Kernan and Chief Justice Randall Shepard, was one that mirrored a proposal issued by former Governor Paul McNutt—in 1936. (Never let it be said that Hoosiers rush into anything–the Hoosier legislature is finally considering consolidation of Indiana’s 1008 townships into a more workable number– this year.)
The Kernan-Shepard proposal was supported by the Indiana Chamber of Commerce, the Central Indiana Corporate Community Council, the Indiana Realtors, and the Professional Firefighters Union. All of those organizations agreed that Indiana’s inefficient and bloated governing structure was strangling us, driving up property taxes while starving service delivery. As the campaign for reducing the number of townships pointed out at the time, Indiana citizens pay for, and are governed by, more than 10,300 local officials. The state “boasts” 3,086 separate governing bodies, hundreds of which have taxing authority.
This bloated superstructure (much of which remains) made it nearly impossible to follow through on the perennial promise of political candidates of both parties to root out waste–much of that waste is a result of overlapping and outmoded units of government. It’s certainly not in service delivery. As I wrote at the time, in Indiana, we don’t put tax revenues to work enhancing our quality of life. Instead, we use a significant portion of them to pay for 1008 Township Trustees and other officeholders we no longer need.
Despite polling that showed a large majority of Hoosiers in support, that 2007 campaign to consolidate failed. It was my introduction to a longstanding axiom of political science: small, highly concentrated interest groups are more politically effective than larger but diffuse groups.
The reason is salience– the importance we attach to a particular issue.
In 2007, townships were an artifact of the days when travel to the county seat (by horseback) took half a day. Their responsibilities had steadily shrunk; they did little but run (some) fire departments and administer (with documented inefficiency) poor relief. Poll after poll confirmed that most Indiana voters agreed with the Commission that those duties should move to the county level. Convincing the legislature to consolidate them should have been a no-brainer.
But it didn’t happen.
Although majorities of voters agreed that townships should go–that they wasted money better used elsewhere–it was a rare individual for whom this was a burning issue. For the Township Trustees and members of their Advisory Boards, however, it was issue #1. Eliminating townships would eliminate the livelihoods of the Trustees (and the relatives many of them employed). It would eliminate the inflated fees paid to Advisory Board members for attending three or four meetings a year. The individuals for whom townships were issue #1 focused like lasers on lawmakers, marshalling their forces, bringing in people to testify, hiring lobbyists and calling in political favors. For them, the issue was salient. And we still have 1008 townships.
Before there was MAGA, there was the Tea Party.. Both movements were more politically effective than their numbers would have predicted, because the grievances that members shared were so salient to them. It reminded me of a famous quote from Margaret Mead: “Never doubt that a small group of thoughtful, committed individuals can change the world. In fact, it’s the only thing that ever has.” Unfortunately, it is also true that committed small groups that aren’t so thoughtful can also change the world, and not for the better.
There is no honest way to ignore the shared White Christian nationalism and deep-seated hatreds of MAGA adherents. Their war on DEI and “woke-ism,” their attacks on “elitists,” science, and expertise of all sorts are evidence of the salience of their resentments and hatreds–a salience that has allowed them to marshall their forces and “punch above their weight.”
MAGA’s cult-like behavior, and Trump’s buffoonery and incompetence, has had one arguably encouraging effect. It has vastly increased the salience of constitutional and democratic principles to the “diffuse” majority of Americans. The Resistance is coming out in force.
And this year, Indiana may actually consolidate some townships, although I’m not holding my breath…
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